Linda Carlson's Books and Programs


Linda Carlson's Company Towns in the Pacific Northwest (University of Washington Press), a social history based on more than 100 Washington, Oregon and Idaho employer-owned communities during the 20th century, will have a new introduction and an expanded gazetteer in September.

First published in 2003, when it was a finalist for the Washington State Book Awards, Company Towns has been cited in the New York Times, USA Today and the International Herald Tribune and resulted in Carlson being interviewed by the London Daily Telegraph. She was also featured in the documentary Home, about the long-lived Oregon timber community, Valsetz. 

Copies of the 2003 edition are currently available through any retailer who carries new books (by special order if not on the shelves), and at Amazon.com. Signed copies can be ordered from Carlson. ($30 includes book rate postage within the U.S. and Washington state sales tax. Indicate how you'd like the book inscribed. If you'd prefer a copy of the fall edition, which will add such communities as Casland, Bradford, Maxville and Union Mills, watch this page for updates on availability.)


Extensively reviewed, Company Towns prompted such comments as "A generously illustrated book that meticulously surveys more than 100 mining towns, timber camps and government-owned communities in Washington, Oregon and Idaho..." and "...fascinating, authoritative study" in the Seattle Times as well as:


"Entertaining and readable and should appeal to a general audience."—Harvard University Business History Review
 
"...Carefully researched work on company towns in the Pacific Northwest. The most significant aspect of this work, perhaps, is that it extends an analysis of an institution to the Pacific Northwest that had primarily been confined to the Appalachian coalfields. To give one example of the extent of her research she includes one hundred ten towns in Oregon, Washington and Idaho in a Gazetteer at the end of her book. Included is a thumbnail sketch of each town with some population numbers and other information. Whether this list is exhaustive, or not, it goes beyond anything that exists in terms of coal company towns in the East."—Economic History Association EH.net
 
Carlson's reviews of similar titles appear in journals. Most recently, she reviewed Gilchrist, Oregon: The Model Company Town, for the Western Historical Quarterly.


Humanities Washington 
The research done for Company Towns resulted in Carlson serving four years on the Humanities Washington speakers bureau, which provides speakers to community lecture series, historical associations and schools. Her topics: “Company Towns: How Women Shaped Employer-Owned Communities,” “Company Towns: Their Importance in the Modern West,” and “Speeders, Galloping Geese and Doodlebugs.” These presentations, each approximately an hour in length plus time for questions, are available for your group on a fee basis.

Other Projects
Committed to how-to, why-to practicality in marketing, Carlson offers pragmatic counsel as a conference speaker. Her first book, The Publicity and Promotion Handbook: A Complete Guide for Small Business (John Wiley, 1982), outlines how businesses can handle publicity, advertising, and sales promotion on tight budgets and with in-house staff. A case analysis of marketing in an architectural practice was first published by the Harvard Business School and then appeared in Services Marketing (Prentice Hall, 1984). 

The 2014 Advertising with Small Budgets for Big Results is a how-to guide that will walk small businesses, nonprofits, and anyone interested in "guerrilla" marketing through dozens of promotion opportunities. Available by special order through your local bookseller and online at Amazon.com. For autographed copies, click here to order.

For a decade, Carlson wrote each month for the Independent Book Publishers Association. In 2015 and early 2016 topics included distribution options, pricing, BookScan and how marketing books is like marketing almost anything else. Most of the archived articles are available free to both members and those outside the IBPA community.

Other resources include:
Inspiration from Driving Around
Newsletters as a Marketing Tool 
Tips and Techniques For Marketing Your Business On A Budget

Trained as a journalist, Carlson has an extensive background in print production, letterpress through digital, and is the editor of the John Wiley/Book Industry Study Group Digital Book Printing for Dummies.

Her current project is a history of Pacific Northwest department stores, including a review of how they were impacted by World War I, the post-Amistice depression and the Great Depression of the 1930s, and World War II. She is also studying discrimination in hiring and how stores targeted teenagers in their marketing, especially after World War II. 

 

For more information: 
Linda Carlson
101 Northwestern Place
Sequim WA 98382 
lindacarlson @ earthlink.net 

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