Linda Carlson's Books and Programs

An ideal introduction to marketing tools and strategies, Advertising with Small Budgets for Big Results
Committed to how-to, why-to practicality in marketing, Linda Carlson offers pragmatic counsel on a one-to-one basis and as a conference speaker. Her first book, The Publicity and Promotion Handbook: A Complete Guide for Small Business (John Wiley, 1982), outlines how businesses can handle publicity, advertising, and sales promotion on tight budgets and with in-house staff. A case analysis of marketing in an architectural practice was first published by the Harvard Business School and then appeared in Services Marketing (Prentice Hall, 1984). 

New: Advertising with Small Budgets for Big Results, a how-to guide that will walk small businesses, nonprofits, and anyone interested in "guerrilla " marketing through dozens of promotion opportunities---from blimps, ballpark ads and bike billboards to shelf talkers, Social Oomph, table tents, and vehicle wraps as well as magazine, newspaper, radio, television and online ads. Available now by special order through your local bookseller and online at Amazon.com. For autographed copies, click here to order. Watch the Facebook page for updates on webinars, presentations and media publicity, too.

Evaluations from those who attend Linda Carlson's presentations

Carlson also writes each month for the Independent Book Publishers Association. Recent topics have included reversion of rights to authors, distribution options, and print-on-demand, marketing through associations, the value of publicity in generating sales and and how to evaluate e-blast vendors. Upcoming: how to sell e-books to libraries and how marketing books is like marketing almost anything else. Earlier topics included the Espresso Book Machine, obtaining book reviews, QR codes, and promoting books with book club visits. Articles published after May 2014 are available to those outside the IBPA membership two months after publication.

Other resources include:
Inspiration from Driving Around
Newsletters as a Marketing Tool 
Tips and Techniques For Marketing Your Business On A Budget

Carlson's work has also appeared in The New Writer's Handbook: A Practical Anthology of Best Advice for Your Craft and Career (Scarletta Press) and Calling All Authors: How to Publish with Your Eyes Wide Open (Nightengale Press). Her articles draw praise for their comprehensiveness and concepts:

"You have a wealth of experience in publishing and are uniquely adept at sharing your knowledge."

"Good, cutting-edge stuff."

"You give readers real value."

"A terrific job exploring the ins/outs and ups/downs and pros/cons of QR codes. Frankly, after 10+ years in tech and tech/dot-com PR, it's not very often I read an article on technology topics that teaches me something, and yours did."

Regional History
Company Towns of the Pacific Northwest (UW Press) by Linda Carlson
Company Towns in the Pacific Northwest (University of Washington Press), a social history based on more than 100 Washington, Oregon and Idaho employer-owned communities during the 20th century, was a finalist for the Washington State Book Awards. 

It has been cited in the New York Times, USA Today and the International Herald Tribune and resulted in Carlson being interviewed by the London Daily Telegraph. She was also featured in the documentary Home, about the long-lived Oregon timber community, Valsetz. 

Copies are available through any retailer who carries new books (by special order if not on the shelves), and at Amazon.com. Signed copies can be ordered from Carlson. (See menu below: $30 includes book rate postage within the U.S. and Washington state sales tax. Indicate how you'd like the book inscribed).

Extensively reviewed, Company Towns prompted such comments as "A generously illustrated book that meticulously surveys more than 100 mining towns, timber camps and government-owned communities in Washington, Oregon and Idaho..." and "...fascinating, authoritative study" in the Seattle Times as well as:

"Entertaining and readable and should appeal to a general audience."—Harvard University Business History Review
 
"...Carefully researched work on company towns in the Pacific Northwest. The most significant aspect of this work, perhaps, is that it extends an analysis of an institution to the Pacific Northwest that had primarily been confined to the Appalachian coalfields. To give one example of the extent of her research she includes one hundred ten towns in Oregon, Washington and Idaho in a Gazetteer at the end of her book. Included is a thumbnail sketch of each town with some population numbers and other information. Whether this list is exhaustive, or not, it goes beyond anything that exists in terms of coal company towns in the East."—Economic History Association EH.net
 
Carlson's reviews of similar titles appear in journals. Most recently, she reviewed Gilchrist, Oregon: The Model Company Town, for the Western Historical Quarterly.

Humanities Washington 
The research done for Company Towns resulted in Carlson serving four years on the Humanities Washington speakers bureau, which provides speakers to community lecture series, historical associations and schools. Her topics: “Company Towns: How Women Shaped Employer-Owned Communities,” “Company Towns: Their Importance in the Modern West,” and “Speeders, Galloping Geese and Doodlebugs.” These presentations, each approximately an hour in length plus time for questions, are available for your group on a fee basis.

Other Projects
Starting in 1990, Carlson published nine Northwest-oriented job-search guides, including the popular How to Find a Good Job in Seattle. These books, which grew out of her experience as the Harvard Business School's volunteer alumni career liaison, served as the basis for her job-search workshops and keynote addresses for employment fairs. In conjunction with the books, Carlson wrote job-search question-and-answer columns for Seattle and Bellevue papers for a decade.

Trained as a journalist, she has an extensive background in print production, letterpress through digital, and is the editor of the John Wiley/Book Industry Study Group Digital Book Printing for Dummies. Prior to completing her MBA, Carlson ran architectural awards programs and worked in public relations in the forest products industry. 

 

For more information: 
Linda Carlson 
P O Box 99642
Seattle WA 98139
(206) 284-8202
lindacarlson @ earthlink.net 

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